Thanks to his chain of five and dime stores, a small town businessman (Richard Bennett) becomes a wealthy magnate and he moves to New York with his wife (Irene Rich), son (Douglass Montgomery) and daughter (Marion Davies). But their newfound wealth just means they're nouveau riche to Manhattan society. Still, the daughter decides to steal a playboy (Leslie Howard) away from his fiancee (Mary Duncan). Based on the novel by Fannie Hurst (IMITATION OF LIFE) and directed by Robert Z. Leonard (PRIDE AND PREJUDICE). What begins as an interesting pre code melodrama stagnates midway as it goes around in circles until it limps to its hokey "tied neatly in a ribbon" finale. Davies and Howard work well together although sympathy for Davies' situation is hampered by her unethical and deliberate scheme to steal another woman's fiance. With Theodore Von Eltz and Henry Armetta.
